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To nurture "creativity" through self-awareness.
To promote "cultural heritage resources" of African women by transforming (In)Visible cultural concepts into feasible marketable creations.
We are often reminded that all that is needed to succeed can be found within our authentic self. Simply stated, each individual has the innate ability required to nurture the Self: Aní-Ìké-Èmí
It is Àníké's belief that our main purpose as human beings, is "to create," to enable abundance in every area of our lives; each individual therefore has an obligation to BOLDLY explore and invest in his or her creative abilities: the extraordinary within.
The word "artist" in Yòrùbá language is known as "Òlónà," which translates as "to pave the way." This corroborates the thought process that Creativity, an innate ability, if fostered—through self-awareness, self-expression and self-authentication—will enable/pave the way for abundance (Ire) and prosperity.
Àníké therefore provides a platform for individual expression of creativity and offers an insight into how Cultural concepts (AnikeÈMÍ) are transformed into feasible marketable creations through initiatives that visually capture (Publications/Magazine) and promote (AnikeTM) the continually evolving process of living a successful and fulfilling life.